Love is here to stay ft LOVE IS PROJECT
Love is a feeling that really can’t be described. It’s one of the best feelings in the world and something that makes you smile all the time. Love is a feeling of deep affection, it’s honest and pure and I get to celebrate it every single day.
I had the pleasure of being a part of the Love is Project Campaign last month. I first learnt about Love is project in May 2015 when I met the founder Chrissie Lam. The story behind this project began in 2012 after Chrissie founded the Supply change, an initiative that connects artisan groups with various brands and creates products for collaborations.
In 2013, she travelled to Kenya and fell in love with the colorful Maasai ornaments. That is when she was inspired to help the Maasai women make money to support their families through creating and selling marketable goods. She thought of the idea to design a bracelet with a Love message and incorporate the Masaai traditional beading.
The Love is project was then born and Chrissie travelled around several continents to spread the word Love with her bracelet and to find out what love meant to other people. This project has seen great success and they have been able to partner with Ubuntu Made, American Eagle Outfitters, Whole Foods Market and Colette.
The love bracelets symbolize togetherness, unity, happiness and strength among the Maasai women who effortlessly make them .They are able to make a living and provide for their families while also spreading Love around the world. The red bracelets were the first ones they ever made and have now added gold/ black to their collection. Love is project have also recently launched silver and green bracelets “Love is Green” in Bali.
#loveisproject movement helps us celebrate love and spread love and positivity. Get your hand-made LOVE bracelet and share with us your story of what love is by #loveisproject on Instagram. This is bigger than just wearing the beads on your wrist. Every purchase helps to support and create a sustainable livelihood for thousands of Maasai women and their families.
Photography by Georgina Goodwin
Face beat – Joy Balogun
Shop the Bracelets – Love Is Project
Love Is Project Kenya Campaign